Beny Esguerra arrived as a child to Tkaronto (Toronto, Canada) from Bacatá (Bogotá, Colombia) as a political refugee with his parents, who were involved in cultural work and human rights activism. Today, he is an award winning multi-instrumentalist/producer, spoken-word poet, arts educator and community worker. In 2021, he was chosen as the laureate of the 2020 Ontario Arts Foundation Arts Educator Award. Most recently, his songs–from the 2022 JUNO nominated album Northside Kuisi–have been nominated for collaboration of the year at the 2022 International Indigenous Hip Hop Music Awards and have won Music to Life's Hope Rises II song writing contest and international call for songs for social justice.
Beny Esguerra and New Tradition Music
Fusing spoken word and Hiphop’s cultural expressions with Colombian Afro-Indigenous música de gaita, two-time JUNO-nominated multi-instrumentalist and lyricist Beny Esguerra and New Tradition Music deliver an urgent call for justice, environmental healing and respect for ancestors and land treaties through an interactive multi-arts performance.
Press, management and workshop bookings: Ruben Esguerra
Performance bookings (Canada - Except Quebec): MGAM
Marilyn@mgam.com+1 647.465.8004
Performance bookings (Quebec): PASA Musik, info@pasamusik.com, +1 438.938.9033
Award winning arts educator, multi instrumentalist, vocalist and community worker
Ruben 'Beny' Esguerra
A Bit About Me
Ruben “Beny” Esguerra arrived as a child to Tkaronto from Bacatá (Bogotá, Colombia) as a political refugee with his parents, who were receiving threats for their human rights activism. Today, he is a JUNO nominated multi-instrumentalist/producer, spoken-word poet, arts educator and community worker. in 2021, he was chosen as the laureate of the 2020 Ontario Arts Foundation Arts Educator Award and was nominated and chosen as a finalist for the Toronto Arts Foundation’s Community Arts Award.
BIOS
SHORT BIO
Beny Esguerra arrived as a child to Tkaronto (Toronto, Canada) from Bacatá (Bogotá, Colombia) as a political refugee with his parents, who were involved in cultural work and human rights activism. Today, he is an award winning multi-instrumentalist/producer, spoken-word poet, arts educator and community worker. In 2021, he was chosen as the laureate of the 2020 Ontario Arts Foundation Arts Educator Award. Most recently, his songs–from the 2022 JUNO nominated album Northside Kuisi–have been nominated for collaboration of the year at the 2022 International Indigenous Hip Hop Music Awards and have won Music to Life's Hope Rises II song writing contest and international call for songs for social justice.
LONG BIO:
Beny Esguerra arrived as a child to Tkaronto from Bacatá (Bogotá, Colombia) as a political refugee with his parents, who were involved in cultural work and human rights activism. Today, he is a two-time JUNO nominated multi-instrumentalist/producer, spoken-word poet, arts educator and community worker. in 2021, he was chosen as the laureate of the 2020 Ontario Arts Foundation Arts Educator Award. Most recently, his songs–from the 2022 JUNO nominated album Northside Kuisi–have been nominated for collaboration of the year at the 2022 International Indigenous Hip Hop Music Awards and have won Music to Life's Hope Rises II song writing contest and international call for songs for social justice.
As a musician/producer and spoken-word poet, he leads New Tradition Music, performing regularly in national and international festivals. As an arts educator, he has designed courses taught at Canadian Universities and currently facilitates interactive virtual and in-person drumming, storytelling and beat-making workshops in schools across Ontario. As a community worker, he is the music director/facilitator of several community arts programs within organizations such as: Vibe Arts, Right Path World Arts, Casa Maiz and Children’s Peace Theatre among others. In addition, he co-leads the NTM Wheel It Studios mobile project which provides access to equipment and mentorship to Jane-Finch artists across different neighbourhoods. Ruben is a PhD (ABD) candidate in Musicology/Ethnomusicology specializing in Colombian traditional music and Hip Hop culture. His latest album–Northside KUISi–combines Hiphop with Latinx music styles released through Lulaworld Records.
IN DEPTH BIO
Mixing a new tradition
For musician/producer, poet, community worker, two-time JUNO Awards Nominee and award winning arts educator Ruben ‘Beny’ Esguerra, the arts are a vehicle of transformation. “The difference in the world begins with yourself,” Esguerra says. “If you can find your purpose through art, if you can empower yourself, you will soon empower others as well.”
Born in Bogotá, Colombia, Esguerra is very familiar with the liberating power of art. He and his younger brother came to Canada as political refugees with their parents, who were teaching artists and had begun receiving threats for their human rights activism. “It was totally life-changing,” Esguerra says. “Since we had to go in secret, my brother and I weren’t told why we were leaving, or that we weren’t coming back. That was one of the hardest things–we didn’t get to say goodbye to our friends.” Upon arrival in Canada, Esguerra found himself faced with a whole new set of challenges” learning English, fitting-in at school, watching his parents struggle on welfare and working temporary jobs, and facing many forms of discrimination on a daily basis. “It made me grow up fast. I had a lot to take-in at the age of nine. But all of this led me to become politicized at a young age. I tried to turn a negative reality into a positive one.”
Influenced by his artist parents, Esguerra began playing violin and percussion at a young age while immersing himself in the artistic elements of Hiphop culture, eventually going on to attend an arts high school and studying music at York University. At the age of 17, he began playing professionally with various bands in the Toronto Latin music scene, and after working as a percussionist with several well-known poets, he started creating his own spoken word pieces. This led him to participate in a CBC poetry festival and performing an original piece for the Governor General Michaëlle Jean at the 2008 Ignite the Americas conference. In addition to making music, Esguerra has worked as an educator while pursuing graduate studies in ethnomusicology at York University. Having taught workshops at York and in Toronto public schools for about 15 years, Esguerra now devotes a substantial amount of his time to working with immigrant youth in Toronto’s Jane/Finch community where he directs programs that provide community artists with musical training; they culminate in the creation and dissemination of their own musical products and projects. “Unfortunately, many of the youth find the educational system hard to relate to, and street life is an all-too-easy alternative. Through music and poetry we get them to express their ideas and learn from other writers whom they can relate to.”
In 2012, Esguerra’s many years of hard work culminated in his first album, A New Tradition, which combines spoken word and hip hop with Latin rhythms and melodies. Supported by funding from the Ontario Arts Council, Esguerra made the album independently with help from colleagues and friends, and he did all of his own marketing. “I wanted to experiment and create something for which there was no market–something original that reflected who I am and my many influences. The tracks are percussion-based with trombones as a staple; I wanted to include the kuisi a.k.a gaita (a 2,000-year-old South American instrument) along with more contemporary instruments like the turntables. I chose the styles to create something new, but still rooted in tradition, something original that builds bridges across different styles and different instruments.”
The concept of a new tradition is also reflected in the content of Esguerra’s pieces, each one focusing on a different social injustice and calling upon his listeners to raise their voices and address it. Themes include global and economic inequality, the violence exerted by some multinational corporations, police brutality and unity within cultural diversity.
Motivated by the success of his first album, the following production of A New Tradition VOL 2: Return of the KUISi led to 2018 Juno Award nomination for World Music Album of the Year.
Currently, between directing community music programs in Jane-Finch, visiting a variety of classrooms across Ontario facilitating workshops, and raising a young family, Beny received recognition from an Ontario Arts Council jury receiving the prestigious 2021 Ontario Arts Foundations Arts Educator Award given annually to an Ontario resident who exemplifies excellence in arts education and continues to maintain an active arts practice. In addition, he has also composed and recorded his latest opus: Northside KUISi (A New Tradition VOL 3) released on the Lulaworld Records Label in the fall of 2021 which received the 2022 JUNO nomination for Global Music Album of the Year. Most recently, his songs–from Northside Kuisi–have been nominated for collaboration of the year at the 2022 International Indigenous Hip Hop Music Awards and have won Music to Life's Hope Rises II song writing contest and international call for songs for social justice.
“The idea of creating a ‘new tradition’ is my basic life philosophy,” Esguerra says. “It’s important to know your self, your history and ancestral past… but it’s also important to recreate and reinvent yourself with regard to identity. It is impossible to know everything about our past, as much as we’d like to. The beautiful thing about not knowing is that it offers us the opportunity to create something new”.
Beny Esguerra and New Tradition Music
Is an interactive performance project that explores the concepts of tradition and modernity through the production of a multidisciplinary performance featuring spoken word, music, songs, dance and design. While creating bridges across musical genres, the original compositions incorporate ancient instruments such as the 2000 plus year old indigenous kuisi bunsi flute (a.k.a. Colombian gaita) with more recent instruments such as the turntables. With the use of a human beatboxer and a DJ as essential elements of the bands sonic identity the ensemble can maintain its original sound while performing with as many as thirteen musicians all the way down to three, making the show adaptable to various performance contexts.
Ancestral musical styles + urban cultural expressions = New Tradition
Selected Performances:
2022 Lisbon, Portugal; Womex Showcase presented by Small World Music, Global Toronto, International Indigenous Music Summit
and Folcquebec at the the Casa Independente. Sharing the stage with Aysanabee, Diogo Ramos, Kizaba, Leela Gilday, OKAN and Tamar llana. October
2022 Toronto, ON; Opening performer at the Small World Festival in
Fort York. Sept. 2022 Montreal, QC; Fuego Fuego Festival. Sharing the stage with Nicky Jam, Farruko, Mike Towers, Fito Blanko and many others at the Esplanade du Parc Olympique.
2022 Toronto, ON; 13th National UFCW Convention at the Westin Harbour Castle conference centre. August.
2022 Toronto, ON; Two week residency at the Art Gallery of Ontario for the AGO Live series presented by Small World Music. July
2022 Toronto, ON; Headline performer at the Indigenous Arts Festival in Fort York. June
2022 Toronto, ON; Headline performer for the Alucine Film Fest. June
2022 Toronto, ON; Headline performer for the Luminato Fest. at Yonge-
Dundas Square Stage. June
2022 Kansas City, MO; spotlight and private showcase performer at Folk Alliance International. May
2022 Toronto, ON; Lulaworld Fest. Opening show with Silla. May
2022 Toronto, ON; Frequencies JUNO showcase for CBC Music with Errol Nazareth to be live-streamed and aired on Various CBC Music platforms during the 2022 JUNO weekend. May
2022 Las Vegas, US; Invited to perform for the United Latinos of the United Food and Commercial Workers
OFFICIAL RELEASE
NORTHSIDE KUISi,
A NEW TRADITION
Vol 3.
OUT NOW!!!
New Tradition Music
New Tradition Music
TO DA ONES - Official Music Video - Beny Esguerra and New Tradition Music
Dejaron Huellas - Beny Esguerra and New Tradition Music - Official Music Video
TAKE CARE - Beny Esguerra and New Tradition Music - Official Music Video
Press
Album Release Interview Go Live Radio
CashBox Canada Magazine - Feature
TorontoHispano - Juno Awards
Music Works - Album Review
Five Questions With Beny Esguerra
Toronto Hispano
GoLive Interview 2021 (Spanish)
Canadian Magazine - Album Review
UbuntuFMhiphop.com
Ontario Presents Spotlight
VibeArts Spotlight
2020 Arts Educator of the year
Ontario Presents Spotlight
2021 Community Arts Award
Photos
WHAT PEOPLE SAY
Ehren Cruz, Performing Arts Director | LEAF Festival
"Beny Esguerra & New Tradition Music captures ancient wisdom through the powerful & accessible vehicle of urban music culture. At a time where so many lineages struggle to preserve the wisdom of their teachings, New Tradition Music has found a way to fuse the virtues of elder Colombian lineage with fresh beats, intelligent lyrics, and driving dance grooves. Perhaps most importantly, the project upholds a sense of class, professionalism, and charisma both on and off the stage... solidifying themselves as not only entertainers, but true educators of world music & culture.""
DJ DTS, Masterplan Show (CIUT 89.5fm)
"The tracks in Beny's latest album take conscious Toronto Hip Hop music into a new direction by combining elements of world music, live instruments, and Spanglish lyrics all with deep roots in the Jane-Finch community"
Alex Bordokas, Founder and Artistic Director of Uma Nota, Artistic Associate of Harboourfront Centre
"After seeing Beny and New Tradition at Mundial Montreal, I came to realize that his style sums up what world music is for me: wicked performance with influences from around the world and yet deeply rooted in tradition. A cutting edge style bringing out the consciousness of youth in a purely natural way that is infectious and feels close to home"
Mervon Mehta, Executive Director of Performing Arts, Royal Conservatory of Music/Koerner Hall
"Ruben “Beny” Esguerra is leading the wave of young Canadians developing brand new musical traditions, blending their cultural roots with their own unique presence. The result is a sound that is captivating, inclusive and vibrant."
David Dacks, Exclaim Magazine/Artistic Director, The Music Gallery
"New Tradition Music was responsible for the highest-energy showcase of Mundial Montreal. The band was furiously polyrhythmic and super tight. You’ve got to experience Beny’s gaita (kuisi flute) riding overtop of Planet Rock beats to believe it. This band won't fail to make you dance your ass off while immersing you in the richness of Afro Indigenous Colombian heritage"
Eli Levinson Marketing and Communications, Mundial Montreal
"Beny Esguerra brought the house down with a wild performance bringing together breakdancers, cumbia drums, and a strong message that resonates with youth. Amazing"
Basic Tech Requirements
*This is general information as details may change depending on venue, show and the availability of band members. To make sure you have the right stage plot please send an email to: info@newtraditionmusic.com